Science Communication of Agricultural Research Outputs: A Case Study of Kenya Agricultural and Livestock Research Organization (KALRO)

Abstract

Agricultural Research Institutions (ARIs) and Development Organizations have made significant strides in developing climate-smart technologies, innovations, and management practices (TIMPS) aimed at enhancing productivity in crop and livestock systems. Unfortunately, many researchers continue to rely on limited communication strategies, often presenting their findings in academic seminars and conferences that do not engage farmers and policy makers directly. As a result, valuable innovations often fail to reach the very individuals who could benefit from them the most.This study examines the communication practices employed by the Kenya Agricultural and Livestock Research Organization (KALRO) to disseminate its research findings to farmers. Through purposive sampling, 29 KALRO researchers were interviewed to assess their communication methods. The results reveal a predominant reliance on traditional, top-down communication channels such as seminars and workshops, alongside the use of technical jargon that is difficult for farmers to understand. The study advocates for more inclusive, farmer-centred communication strategies. It highlights the potential of using local languages and digital platforms such as community radio, television, SMS, videos, and YouTubeto broaden the reach and improve the clarity of research outputs. These approaches promote interactive, lateral communication, allowing farmers to engage more actively with the information provided. In conclusion, the paper stresses that agricultural development can only be realized when farmers have both access to and understanding of relevant innovations. Given the critical role farmers play in food production, the study calls for communication strategies that empower farmers through participation and feedback. The paper recommends that future extension services prioritize inclusive, accessible communication to bridge the gap between research institutions and the practical application of innovations in the field.